Cheil Worldwide Korea creates navigation service campaign to direct tourists around popular Jeju Island via the most beautiful route

April 20 2021, 10:49 am | BY Kim Shaw | No Comments
Cheil Worldwide has launched ‘Slow Road’, a new navigation service which instead of offering the fastest route to a destination, offers the most beautiful route. The service is designed for travelers visiting South Korea’s stunning Jeju Island to help them make the most of their trip.
 
Using big data, developers crunched through 65,000 different points of interest across Jeju, then cross-referenced with data from social media and online searches via demographics, weather, time, and more with an aim to provide unique travel experiences and to assist safe trips during Covid-19.
Jeju Island is known to many as one of the most picturesque places in South Korea with designated UNESCO World Heritage sites. With Covid-19, Jeju Island is now an even more popular road trip destination for South Koreans as travelling abroad has become extremely difficult. Some 87% of those who travel in Jeju get around the island by car with growing numbers of safety-conscious tourists preferring socially distanced travel in their own vehicles.

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