Checkmate: Lexington's 21c 'The Queen's Gambit' hotel room has chess pieces on the ceiling
Kirby Adams, Louisville Courier Journal
See how 21c in Lexington made 'The Queen's Gambit'-inspired room
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Anyone who has watched the uber-popular Netflix miniseries, "The Queen's Gambit," (all 62 million of you and counting) know it's loaded with references to Lexington.
The popularity of the show — which is set in Lexington but wasn't filmed in the Bluegrass State — has not been lost on the city's convention and visitors bureau.
“'The Queen’s Gambit' put a spotlight on Lexington and piqued people’s interest in our community at a time when we could really use a boost,” said Gathan Borden, vice president of marketing at VisitLEX.