There’s a longstanding belief amongst the Black community that we don’t support our own. Instead of riding with the black-owned start-ups, most go for the established, high-end brands for clothes, music and more. For years major companies have profited off Black culture, and the problem is that there aren’t many Black faces running the show.
Some of the biggest names in Hip Hop are changing that mindset through the opportunities they’ve given back to the community through different business ventures. Charlamagne Tha God, one of the most prominent media mavens in the game today, is in that category. Charlamagne has been in the radio business since the early 2000s, and in that time, the Moncks Corner native realized there weren’t any platforms with content created specifically for the Black community.