12th January 2021
Cereal Partners UK (CPUK), a subsidiary of the long-standing global partnership between Nestlé & General Mills, has announced the launch of its new Organic Honey and Chocolate Cheerios.
The product, available exclusively in Waitrose from tomorrow, marks Cheerios UK’s entrance into the UK’s organic market. The cereal is made using organic honey hoops from five organically-farmed whole grains, and chocolate cereal pieces. All ingredients are sourced from farmers following organic farming practices, while the product also displays CPUK’s signature green banner indicating whole grain is the number one ingredient.
Toby Baker, Regional Marketing Director at Nestlé Cereals said: “Given that £200m a month is now spent on organic food and drink in the UK, it’s clear that sustainably conscious consumers are looking for products that are good for our planet. This growing interest has intensified during the pandemic, with many families placing greater emphasis on leading better lifestyles, focused on wellbeing and sustainability.