By: Times News Service
Muscat: The Central Bank of Oman (CBO), has unveiled a new brand identity aimed at better reflecting its role in Oman’s economic sector.
The renewed CBO brand reflects its role, aspirations and its core mandate through which the organisation seeks to promote the well-being of the banking and financial sector in the country, and thereby contribute to enhancing the prosperity and the overall economic development of the Sultanate.
As part of the brand makeover, CBO presents its renewed logo, which mainly comprises of two significant elements; an Icon - featuring drawings and motifs - and a wordmark comprising the name of the organisation ‘Central Bank of Oman’ in Arabic and English lettering. The National Emblem of the Sultanate features at the centre of the icon, which is surrounded by motifs derived from the Omani Banknotes issued previously, vis-à-vis the 20 Rial banknote issued commemorating the 40th National Day and the 50 Rial banknote issued commemorating the 50th National Day (6th issue).