Centara Hotels & Resorts, Thailand’s leading hotel operator, has rebranded Centra by Centara as Centara Life, revealing a fresh and exciting new brand identity and a commitment to delivering flexible and seamless stays that are accessible to everyone.Centara Life will retain its core concept of “Elevating the Essentials” to help guests travel and stay seamlessly. In addition to “exceptional essentials”, this includes offering “daily delights” to put a smile on the face of every traveller, promising “value for all” with first-class amenities at a preferential price point, and “fresh environments” with lively, social spaces that allow everybody to unwind and interact.