Cell C is playing the long game, by Douglas Craigie Stevenson
Like many South Africans, I watched the
Chasing the Sun documentary towards the end of 2020 with interest and reminisced. It relives how the Springboks won the 2019 Rugby World Cup in Japan. With each episode, one could see the importance of leadership and how players had unique roles to play in the team’s eventual success.
But the Cinderella story started from a difficult place.
If you recall, the Springboks were not favoured to win the tournament. Doubters abounded. Winning the Webb Ellis trophy was a remarkable journey — a turnaround strategy that came to fruition. Every player had to prove why they deserved to be world champions.