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DENVER, June 1, 2021 /PRNewswire/ -- To help normalize conversations about fertility and provide a simple way for people everywhere to show their support, CCRM Fertility, global pioneer in fertility treatment, research and science, today launched The F-Word Collection, an online shop-for-a-cause featuring a diverse collection of curated goods and gift items from women-owned businesses that are passionate about fertility. The online shop is part of a larger campaign by CCRM Fertility designed to help people everywhere "Embrace the F-Word"—erase the shame commonly associated with fertility—and empower individuals on their fertility journeys. A portion of the proceeds from The F-Word Collection sales will benefit a handful of charitable organizations dedicated to advancing fertility care.