Meet the CBD entrepreneur designing products optimised for women
Meet the CBD entrepreneur designing products optimised for women
London-based brand Lady A optimises CBD for women with a range of vapes, patches, balms, and capsules
The meteoric rise of CBD wellness shows no signs of slowing down, as more brands find more ways to infuse just about everything, from chocolate bars to eyebrow gel, with cannabidiol. It’s hard to believe many gaps remain in the market, but the founder of Lady A, Alexandra Dunhill, identified one.
London-based Dunhill first encountered CBD in 2017 while on a trip to the United States. There, she became fascinated by the possibilities of the ingredient but quickly realised that there were two recurring limitations in the products she was finding. First, very few were made by women and designed to suit their specific needs. Secondly, most listed a slew of supposed certifications and beneficial properties but without providing much explanation of why these were important or what they meant.