The British Travel Awards are the only consumer voted awards in the industry. Each year, the awards see over 1,000 guests attend a gala ceremony in London to discover the results of the public vote.
With the travel industry affected by Covid-19 in 2020, the BTA were forced to consider cancelling its annual award ceremony or look to deliver it in an alternative format.
Managing director of the BTA, Lorraine Barnes Burton, said it was a "steep learning curve", as BTA has previously never held an online event. However, after an initial zoom call with the team behind the Awards Room powered by Evessio, Barnes Burton felt ready to deliver the annual event digitally.