(Bloomberg) -- Canon Inc. plans to price its new chipmaking gear at a fraction of the cost of ASML Holding NV’s best lithography machines, seeking to make inroads in the cutting-edge equipment now playing a central role in the US-China tech rivalry.Most Read from BloombergRockstar Plans to Announce Much Anticipated ‘Grand Theft Auto VI’US 30-Year Mortgage Rate Tumbles by Most in More Than a YearVIX Notches Its Longest Slide Since October 2015: Markets WrapVirginia Democrats Fend Off Republican S