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The cannabis space is constantly evolving, moving forward, innovating. But luxury pre-roll brand
Herbal Goods Co. hopes to achieve the opposite, making a long-held regional consumption method a popular option among today's luxury cannabis consumers.
With over 100,000 cones sold so far, co-founder Oscar Bonilla Jr. believes the company is on its way.
A Pre-Med Son Of Immigrants Turns To Cannabis: Bonilla wasn't meant to be in cannabis — that is, if you ask his El Salvadoran immigrant parents. Despite their wishes, in 2013, the seeds for Bonilla's market entrance were planted.
Bonilla and co-founder and partner Jess Freeman took a trip to India for a language course. While there, they saw locals partaking in cigarette smoking that used the ebony leaf and ties rather than adhesives.

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