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Can India produce a Superhuman.com?
India has no dearth of market access, talent, and capital. But Indian startups haven’t emulated the success of Silicon Valley exemplars like Superhuman. What did Superhuman do differently to succeed in the face of grim competition? What can Indian startups learn from this?
2 Apr 2021
Premium email client Superhuman, which charges a steep $30 monthly fee, has raised $51 million in funding and is valued at $260 million
Superhuman bills itself as the “fastest email experience ever made” and offers a gamified inbox experience to users
While there are three billion email users, Superhuman targets the tip of the pyramid—the top 1%