Big game player
Heineken® is the number one beer associated with sport (Toluna survey, October 2020, 18 to 64 year old beer drinkers) and the Official Beer Partner of UEFA EURO 2020™, meaning consumers will be actively seeking out Heineken® to enjoy during the tournament.
Delayed by 12 months and spread across 11 host cities – Amsterdam, Baku, Bucharest, Budapest, Copenhagen, Glasgow, Munich, London, Rome, Seville, Saint Petersburg – to mark the 60
th anniversary of the quadrennial men’s tournament, UEFA EURO 2020™ will finally take place between 11 June and 11 July.
UEFA has confirmed that there will be a minimum capacity of 25% for the first three group matches and round of 16 match at Wembley, while Glasgow’s Hampden Park will host between 25% and 33% of stadium capacity for its trio of group games and solitary round of 16 tie.