Melanie Craig, chief executive of Norfolk and Waveney CCG, said it was time for carers to go against their instincts and "put themselves first".
"There are a lot more who are largely hidden and that is who we are trying to reach," Ms Craig explained.
"For many people this is their life and what they do, so they don't think of it as anything other than that. They don't think of it as having a description.
Melanie Craig, chief executive of Norfolk and Waveney CCG, wants unpaid carers to register their details
- Credit: Archant
"We are now asking people to put themselves first. That may not be what they naturally do if they are caring for someone else, but it is key to us being able to find you.