California avocados land in China
Mission Produce and Mr Avocado handle first consignment
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California-grown avocados have been shipped directly to China for the first time.
The initial consignment was coordinated by Oxnard-based Mission Produce and its partner Mr Avocado, one of China’s leading avocado brands.
“Mission was the first to send avocados to China from Peru, Chile and Colombia – and now we’re the first to send from California,” said Steve Barnard, chief executive and founder of Mission Produce.
John Wang, chief executive of Mr Avocado, said market access for California avocados in China was the result of years of coordination, negotiation and planning between the California Avocado Commission, the United States Department of Agriculture (USDA) and the government of China.