Explaining the inspiration behind his business, Mr Woods said: “When my daughter Danika was first diagnosed with a severe nut allergy at four years old, times were different. There was a lot of ignorance and less awareness about allergies, and it was difficult. As a family we were all tested, and six months later, we found out that my son Rourke had the same reaction.
“Over time, I started receiving letters from parents across the country asking us to produce gluten-free and dairy-free cakes for their children.
“Having watched Danika being excluded from other children’s birthday parties because of her nut allergy, it was important to me to produce more cakes that included everyone, so we began adding to our range.”