Cadbury launches giant lucky scarf for Wallabies in new activation via Ogilvy

As the Rugby World Cup draws closer, a 20-metre-long scarf made from lucky charms donated by fans across Australia has been given to the Wallabies, in a unique Cadbury activation developed by Ogilvy.


Dubbed ‘the world’s largest lucky charm’, the huge Lucky Scarf was presented to the national r

Related Keywords

France ,Australia ,Melbourne ,Victoria ,Sydney ,New South Wales ,Australians ,Paul Bruty ,Glue Society ,Ogilvy Melbourne ,Gold Blooded Tour ,Lucky Scarf Container ,