Buzz Lite Microdose Roast offers energizing benefits of coffee without exacerbating pandemic-related sleep struggles
The pandemic’s negative impact on sleep, anxiety and mental health is creating a unique marketing opportunity for low caffeine coffee, which can deliver an energy boost without the jitters or negative impact on circadian rhythms, but which previously may have been dismissed by consumers who were turned off by its historic lackluster flavor or processing concerns.
According to a
study published February in the Journal of Sleep Research, clinically meaningful sleep difficulties increased to 50.5% of the 5,525 Canadians surveyed between April 2 and June 24, 2020, compared to 36% before the coronavirus outbreak. Women in particular are more likely to struggle with sleep changes, along with people who have a chronic illness, are employed, have family responsibilities, use alcohol heavily and are exposed to more television. Of the three distinct sleep changes identified in the study,