Businesses must prepare for the Restless and Rebellious in 2021
Businesses must prepare for the Restless and Rebellious in 2021
More than one-third of global consumers believe there will be more political unrest in their countries, and 29% were actively involved in social and political issues last year, according to global market research company Euromonitor International.
Consumers are fed up and acting out, supporting the
Misinformation and injustices are causing a crisis of confidence, says David Mackinson, research manager at Euromonitor International. Consumers want the facts and expect brands to act.
Companies and social media networks must work together to ensure accurate and relevant information is shared or run the risk of losing credibility.