Get latest articles and stories on Business at LatestLY. Leading brands and industry associations are joining Protein Day 2023 celebrations to help promote protein awareness and sufficiency in India. Protein is the most essential macronutrient for our overall well-being, but protein deficiency continues to be a trigger for many health concerns. Experts in the country suggest that awareness of protein foods, their benefits and long-term behaviour change among citizens is the need of the hour. To drive this mission, 'Protein Day' is observed on 27th February as an annual awareness day to highlight the importance of adequate protein consumption. Business News | Leading Brands and Industry Associations Rally Behind Protein Day 2023.