Get latest articles and stories on Business at LatestLY. Since 1996, Magnolia Bakery has been one of America's most cherished bakeshops, setting the standard for delightful and delectable desserts. Today, the iconic institution is making moves to future-proof the business and transform from a "New York treat to an anywhere eat" with a new brand identity that brings the magic of their desserts to your door. Business News | Jones Knowles Ritchie Helps Magnolia Bakery Bring Their Magic to Your Door.