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Whether hurricanes, pandemics, wildfires, or other catastrophes like unanticipated shutdown orders, most companies are not immune to unplanned business interruptions. And while there are many legal, regulatory, and contractual requirements for companies to anticipate and plan for such, most organizations are woefully unprepared for an inevitable interruption to normal business activities. Often, the difference between a company of great value that survives for generations and those that are merely a passing concern is the ability to plan for, adapt to, and survive the unexpected. Great people, great products, and great ideas only get you so far.