Burt's Bees Launches Campaign to Support Women Facing Breast Cancer
News provided by
Share this article
Toronto makeup artist Jodi-Ann Blackwood represents the community
TORONTO, March 8, 2021 /CNW/ - A leading personal care products company Burt's Bees has launched a campaign with
Look Good Feel Better (LGFB) to celebrate and support women facing cancer. Jodi-Ann Blackwood, the face of the campaign and a Toronto-based woman who recently underwent cancer treatment, was invited to represent this community across Canada.
Burt's Bees Looks Do Matter
Women with cancer often reach the point of no longer recognizing themselves in the mirror. Blackwood has expressed that she feels self-conscious, making it difficult to play with her children, embrace her husband, or go out in public, and many women undergoing cancer treatments express similar sentiments. LGFB workshops help women learn techniques to manage the appearance-related side effects of cancer treatment with skincare, cosmetics, wigs, scarf-tying techniques, breast forms and garments, and more. More than makeup, the workshops help them regain self-confidence, self-expression, identity, and a sense of normalcy, and create connection with other women facing similar challenges. As a makeup artist, Blackwood believes in the artistry of expressing oneself through makeup. "Makeup can bring back a sense of oneself as well as just a sense of normality. Even something as simple as applying lipstick can be mood lifting."