In the last week of the first quarter, Burger King brought back the French Toast Sandwich, an item showing growing promise as an average check driver. The product comes with sausage, bacon, or Black Forest ham; a fluffy folded egg, and cheese between pieces of French toast, topped with maple butter sauce. The burger chain also has plans to make the Croissan’wich “an even more powerful anchor of the breakfast business” with product quality upgrades that will be rolled out later in 2021.
Cil said driving elevated awareness, consideration, and repeat visitation for Burger King’s breakfast offerings is a strategic priority moving forward.