Bundled services by telcos designed to create dependency: CCI
The CCI study cites the example of Amazon in the US, where only 1 per cent Amazon Prime members are likely to consider competitor retail sites, while non-Prime members are eight times more likely than Prime members to shop between both Amazon and Target
Dipak Mondal | January 23, 2021 | Updated 22:11 IST
The report also cites examples of how Reliance Jio and Airtel are using bundled services to retain customers
The vertical integration of telecom operators and digital solution providers may lead to consumers getting locked-in with a service provider from which they may find it hard to switch, says a market study instituted by the Competition Commission of India (CCI) on the telecom market in the country.