Trust is at the heart of a long-term strategy of any product. There are many ways to earn it, and even more ways to lose it. In this article, we’ll go through how you, as a product designer, can make sure your product nurtures and retains trust throughout every touchpoint. To do that, we’ll be borrowing some of the tricks marketers and product people have up their sleeves.
Building trust is one of the central goals of user experience design. And yet trust is a concept that’s very hard to define in a precise manner. We all know it when we feel it but often fall short of putting it in words. Being able to turn the elusive and intangible into actionable and concrete steps, however, is exactly