Building trust in brand Australia

Minister for Agriculture, Drought and Emergency Management, the Hon. David Littleproud MP
Assistant Minister for Forestry and Fisheries, the Hon. Jonno Duniam
A grant has been awarded to enhance traceability for Australian seafood.
This project is one of 14 to receive funding under Round 2 of the Australian Government’s Traceability Grants Program.
Seafood Industry Australia has been awarded a $267,000 Australian Government grant to strengthen consumer assurances in our premium seafood products.
Minister for Agriculture, Drought and Emergency Management David Littleproud and Assistant Minister for Forestry and Fisheries Jonathon Duniam said the investment would boost export opportunities through enhanced traceability.
“With this funding, Seafood Industry Australia will develop a closed loop ‘trust mark’; a visually recognisable label for packaging that can be scanned with a smartphone, like a QR code,” Minister Littleproud explained.

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