Amanda Roach is a partner at Amin Talati Wasserman, a law firm that supports CPG companies on the legal issues around the FDA, FTC, and Intellectual Property. On this episode of ITS, Amanda walks Ali through trademarking and IP 101: How to set it up properly, what to keep in mind as you work on branding and packaging, how to protect your brand from copycats, and how often you need to remember to think about this stuff.