Bud Light and the Light Beer Arms Race: A-B's Best-seller Turns 35

In March 1982, Anheuser-Busch rolled out its new Bud Light in 40 states. It was the nation’s largest brewery’s long-awaited return salvo to Miller’s 1975 introduction of Miller Lite. That beer had propelled Miller from a relative also-ran in the increasingly consolidating American beer market to the No. 2 brewery behind Anheuser-Busch, a position it

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