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BTS Made $200 Million With Hybe. Now Ariana Grande And Justin Bieber Are Cashing In On Scooter Braunâs Deal.
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HOLLYWOOD, CALIFORNIA - NOVEMBER 21: Scooter Braun speaks onstage during the Hollywood Chamber of Commerce 2019 State of The Entertainment Industry Conference held at Lowes Hollywood Hotel on November 21, 2019 in Hollywood, California. (Photo by Michael Tran/Getty Images)
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Whatâs the price tag for keeping a roster of global superstars happy these days? For Hybe Corp., more than $230 million, the value of shares the South Korean music juggernaut has pledged to BTS, Ariana Grande and Justin Bieber, in addition to more than $100 million the K-Pop sensation has earned from music sales and touring.