BTA Appoint New Chief Sales & Marketing Officer
The Bermuda Tourism Authority has appointed Douglas Trueblood as the new BTA’s Chief Sales & Marketing Officer.
A spokesperson said, “The Bermuda Tourism Authority announced Douglas Trueblood today as the organisation’s next Chief Sales and Marketing Officer [CSMO], filling a key post left vacant November 30, 2020.
“Trueblood, a veteran marketing leader with diverse global experience in high profile hospitality brands, is slated to begin his duties with the organisation, February 1, 2021.”
Newly appointed Bermuda Tourism Authority [BTA] Chief Sales & Marketing Officer, Douglas Trueblood
The BTA said, “Trueblood joins the BTA after recently serving in a senior leadership role at the Nassau Paradise Island Promotion Board, where he managed up to a $20M annual budget. During his tenure in the Bahamas, he developed effective marketing strategies and led a team of 13 which drove sales and promoted the destination.