Luxury bedding doesn't come cheap. Even in the direct-to-consumer space — which is leaps and bounds more affordable than traditional retailers like Frette, which marks up its sheets by as much as 220% — finding genuine "deals" and "good values" still isn't easy.
Enter Brooklinen
Launched on Kickstarter in April 2014 by husband-and-wife team Vicki and Rich Fulop, Brooklinen immediately struck a chord with shoppers who could never find high-quality products at reasonable price points.
"The outcome of the [Kickstarter] campaign was extremely successful," Vicki Fulop told Insider Reviews. "We set our goal at $50,000, and we wound up selling $237,000 in sheets. It was surreal — we couldn't believe it."