Bridging the Dragon brings new perspectives to its Sino-European activities
12/03/2021 - BERLINALE 2021: The EFM, in collaboration with producersтАЩ association Bridging the Dragon, hosted its Sino-European Forum for the seventh year in a row
Han Lina, senior manager of China's Perfect World Pictures (top), and her interpreter during the forum
As the pandemic continues to hit the film industry worldwide, the market in China is thriving, with cinemas fully open. During the week of the Chinese New Year holidays in February, the local box office hit a record of $1.2 billion. Connecting with this market has therefore now become more strategic than ever. On Wednesday 3 March, the BerlinaleтАЩs European Film Market, in collaboration with producersтАЩ association Bridging the Dragon, hosted its Sino-European Forum for the seventh year in a row.