BrewDog 'Hard Seltzer' ad banned over misleading claims

By Josie Clark and Craig Munro
07/07/2021, 12:01 am
© Chris Sumner/Aberdeen Journals
BrewDog has been involved in a number of controversies over the past month. Picture by Chris Sumner
Under-fire beer giant BrewDog has been hit by controversy for the fourth time in a month, after one of its Instagram posts was banned for making misleading claims over an alcoholic drink.
The post in January for the brand’s Clean & Press Hard Seltzer read: “Due to advertising regulations we cannot claim this drink is healthy,” and continued: “Even though Clean & Press is only 90 calories per can, with no carbs or sugar and a little bit of alcohol, this is not a health drink. If you are looking for a health drink, do not drink Clean & Press.”

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