Breaking down silos: Unifying HCP and DTC marketing for improved outcomes

This TrendTalks session, sponsored by Swoop, highlighted new tactics for targeting DTC and HCP audiences.

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Joyce Ercolino ,Leanne Miller ,Amy Turnquist ,Jennifer Ryan ,Lori Holland ,Sohni Dailey ,Tim Callahan ,Amy Mccann ,Jen Yip ,Ferring Pharmaceuticals ,Bristol Myers Squibb ,Novartis ,Down Silos ,Improved Outcomes ,New England Journal ,Lori Holland Hancock ,Harmony Biosciences ,Bristol Myers ,Medical Science Liaisons ,