Bread brand Modern Foods bought by Mexico's Grupo Bimbo
Modern bread holds around 35-40 per cent market share of the Indian bread market with a revenue of Rs 400 crore. Modern Foods competes with other bakery brands such as Harvest Gold, English Oven, Nature's Own and Britannia
BusinessToday.In | February 25, 2021 | Updated 18:12 IST
Iconic bread brand Modern Foods has been bought by Mexico's largest food and bakery company Grupo Bimbo from homegrown private equity fund Everstone Capital. Everstone had acquired the brand from Hindustan Unilever in 2016. Everstone's bread and bakery platform Everfoods Asia consists of Modern Bread brand as well as others like Cookie Man.