On Sunday, May 16, the Korean Business Research Institute dropped their brand reputation rankings for female idols.
Want to know who the most popular female idols for May 2021 are? Then keep on reading!
(Photo : Jennie Instagram | Yujeong Instagram | Arin Instagram)
What are the Brand Reputation Rankings?
The brand reputation ranking is an index crafted with big data brand analysis. The rankings helped determine the consumers' online habits and figure out what affects brand consumption.
The brand reputation rankings also determine the positive and negative influence of an idol, the media's interest in them, the consumers' interest in them, and the idol's communication volume.