Brands are cashing in on Lunar New Year — and working with Asian-Canadian creatives is key

Canadian brands like Holt Renfrew and Nobis have released Lunar New Year collections, as many luxury brands eye China's growing consumer market. But how do companies create long-lasting community relationships while commercializing the holiday?

Related Keywords

United States ,United Kingdom ,Vancouver ,British Columbia ,Canada ,China ,Indonesia ,Toronto ,Ontario ,Ottawa ,Indonesian ,Canadian ,Chinese ,British ,Elaine Chen ,Sharad Mohan ,Sennah Yee ,Louis Vuitton ,Trevor Lui ,Trevor Lai ,Eric Li ,Justin Wu ,University Of British Columbia Okanagan ,Burberry ,Bain Company ,Vancouver Police Department ,Holt Renfrew ,For Asian ,Lunar New Year ,Quell Now ,New Year ,Lunar Zodiac ,Chinese Canadian ,Debbie Tea ,Vancouver Canucks ,Lunar New Year Themed ,Lucky Red ,