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Brand narratives should resonate with changing consumer preferences, says The Good Glamm Groups Priyanka Gill, ET Retail : comparemela.com
Brand narratives should resonate with changing consumer preferences, says The Good Glamm Group's Priyanka Gill, ET Retail
The brand owners must know why their brand exists and what pain points the brand is solving for consumers and that's when brand owners can build a compelling brand narrative, she stated.
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