Brand Finance: Dacia Overtakes eMAG As Most Valuable Brand in Romania

Dacia, with a brand value of EUR1.06 billion in 2023, up 30% vs 2022, has recovered last year’s drop and overtaken eMAG, with a brand value of EUR877 million, down 15% vs 2022, to again become the most valuable Romanian brand, according to the latest report by Brand Finance, the largest global independent brand valuation firm.

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