Whilst the romanticism and allure of designer lingerie is hard to ignore, boxers and briefs haven't quite attained the same level of attention. At least not before Alvin Ting and Billy Pang came onto the scene in 2020—two upbeat in-laws determined to realise their dream of starting an online business during a pandemic.
Like many others, Ting and Pang's respective careers in trading and furniture retail were adversely affected at the start of Malaysia's lockdown period in 2020. Against the odds, the duo decided to start Boxo, specialising in unconventional boxer shorts decked out in everything from polka dots and checkered prints to illustrations of llamas, smiling cats and even colourful durians. To date, Boxo's quirky boxer shorts for men, women and kids have enjoyed extremely successful online sales, stripping the notion that undergarments should be uniform and plain.