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Bottoms up: the robot bartender serving up drinks on MSC Cruises
By Frances Marcellin
24 May 2021
(Last Updated April 22nd, 2021 16:11)
MSC Cruises is introducing the first humanoid robot bartender at sea into a new bar concept called the Starship Club. We speak to project head Luca Pronzati to discover the challenges they faced delivering such a unique concept during a pandemic.
The star of the Starship Club is Rob, the humanoid robot bartender. Credit: MSC
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Travel giant MSC Cruises have just welcomed their newest member of staff on their latest ship, MSC Virtuosa. Luca Pronzati, the Chief Business Innovation Officer at MSC Cruises, is delighted to announce the opening of the new Starship Club, and to ensure that Rob the bartender robot was ready to start tirelessly serving passengers, before the ship starts her inaugural season in the UK.

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