Bose gets into hearing aid business with new FDA-cleared SoundControl hearing aids
Available in five states starting on May 18th
May 11, 2021, 1:25pm EDT
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Bose announced today that it will begin selling direct-to-consumer SoundControl hearing aids for adults with mild to moderate hearing loss on May 18th. They’ll cost $849.95 and will be sold directly by Bose in five states — Massachusetts, Montana, North Carolina, South Carolina, and Texas — before they’re available nationally.
The hearing aids are meant to be fit and controlled by the wearer without needing to see an audiologist for a hearing test and professional fitting. They use standard hearing aid batteries that Bose says will last up to four days if used 14 hours a day. Volume, treble and bass, and modes for different listening environments can be adjusted and preset in the Bose Hear app on iOS or Android. There’s a “Focus” feature with different settings, including a “Front” setting for filtering noise in busy rooms and an “Everywhere” setting that allows all sounds during walks outside or around the house.