Boomers, Women Lead Nonprofit Donors Worldwide
January 11, 2021
If fewer than half of a nonprofit donors are enrolled in a recurring giving program, the nonprofit is behind the curve, according to the
2020 Global Trends in Giving Report, a study from Nonprofit Tech for Good.
Globally, 51% of donors participate in at least one such sustaining program, with nearly nine in 10 (87%) giving monthly and another 8% ponying up annually. While a nonprofit might have a preferred donation channel, donors’ preferences are diverse: just more than half (55%) like giving online via a credit or debit card, 12% prefer using bank or wire transfers, 10% contribute via PayPal and 8% just want to drop off cash. The rest split their preferred contribution channels among digital wallets, text-to-give software and mobile money.