By Lyndsey Cambridge2021-03-03T13:30:00+00:00
Source: Booker
The symbol group’s promotional allocation has reduced from £750 to £250 a week, allowing smaller retailers access to the offers
Booker has shaken up its promotional strategy for its Premier retailers, focusing on EDLP and cutting its monthly offers by two thirds.
The wholesale giant told The Grocer the move was a reaction to customer feedback at a “very challenging time”.
Premier’s promotional leaflet, which changes on a four-weekly cycle, has been reduced from six pages to a double side.
In addition, Booker has lowered its promotional allocation threshold from £750 to £250, allowing smaller retailers to access promotions.