Bond expert: 'Brand GB' in Estonia, worldwide, inextricably linked to 007

James Bond is back for his 25th official film, 'No Time to Die', already open in Estonian cinemas from early on this month. The franchise is not only one of the longest-running in cinema history, it is also a testament to the reach of British soft power, and the influence of the UK's film industry, writes academic and Bond expert Martin D. Brown, even as links to Estonia are tentative, rather than obvious.

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