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In the beginning of 2020, Morayo Ogunbayo was aware that the vast majority of women did not look like Kendall Jenner. As a 19-year-old college student, she knew that to meet American culture’s body standard was to either hit the genetic lottery or have enough money to fake it convincingly. She knew that this ideal was rooted in sexist and Eurocentric beliefs about femininity, that most women fell far short of achieving it, and that that was perfectly normal.
Then the pandemic hit, and she began spending a lot more of her time scrolling through TikTok.