Blue Star Capital plc (AIM: BLU), the investing company with a focus on esports, payments, technology and its applications within media and gaming, provides a general update in respect of certain of its investee companies.
Guild was admitted to the Official List and started trading on the standard segment of the London Stock Exchange in
October 2020 to take advantage of the growing esports markets. It is Guild's intention to create a leading global esports franchise by establishing its own teams, player training and talent scouting and associated management of branding, advertising and media rights.
Since its admission to trading, Guild has already achieved a number of important milestones, including attracting a number of sponsorship deals including Subway, a European fintech Company and Hyper X, a gaming peripheral brand. Further Guild has launched merchandising opportunities including in-game decals and a clothing range.