Entrepreneur Staff
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Every year, the third Monday in January is considered the saddest day.
Blue Monday , as it has been named, has nothing to do with the financial environment that Mexico is going through. Rather, it is an advertising strategy.
The reason this day has been established as the saddest has to do with psychologist
Cliff Arnall's attempt to devise a formula for calculating the worst day of the year. It was in 2015 when Arnall, who worked at the University of Cardiff (Wales), assured that the climate, especially in the Northern Hemisphere, the January slope and the pressure to fulfill New Year's resolutions, are some of the factors that They make the mood drop just every third Monday in January.